Nuche
Founder · 2026
Quito-based startup bringing simple, affordable technology to small neighborhood businesses.
- Startup
- Astro
- Cloudflare
Impact
- Google presence, WhatsApp catalogs, digital payments and inventory for neighborhood shops
- Brand site built with Astro and deployed on Cloudflare Workers
- Plain, local language written for business owners, not technologists
Context
Corner stores, bakeries and neighborhood businesses in Quito rarely have access to digital tools built for them. Nuche closes that gap with simple solutions: showing up on Google, selling over WhatsApp, taking digital payments and tracking inventory.
My role
Founder. I define the service offering, build the solutions, and designed and developed the brand site.
Approach
- Concrete services with clear pricing, explained in the owner’s own language.
- Custom development when a business needs more than an off-the-shelf tool.
- Astro and Tailwind site deployed on Cloudflare Workers with its own domain and email.
- Short-form social video produced with AI tooling.
Impact
- An easy entry point for small businesses to start going digital.
- A local, approachable brand kept separate from my engineering work.